Just For Girls Mentoring Just For Girls (JFG) mentoring program is designed for girls ages 11-19. JFG mentoring focuses on offering various services that help young girls understand, develop and operate at their full potential. JFG provides curriculum-based data-driven interactive groups that produce improved academics, life & social skills, and reduces negative behaviors while developing leadership skills.

The goal was to create marketing that would help introduce the program to the Greater Detroit Area in a way that is fun, exciting, and innovative. Secondarily, to present this new program in a credible way that was favorable to potential sponsors and funders.

Since the program was geared toward girls we made sure to use a color that would speak to girls and at the same time make sure we complimented an attractive “girly” color with a color that expressed sophistication and professionalism. The design was a mixture of a fun typography font that represented their target market “girls” while presenting a credible brand.

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