Project Summary
Neehee’s, an Indian street food restaurant, partnered with M3 Group to create a fun, engaging campaign aimed at making Indian cuisine more approachable.

With the goal of attracting new customers, the campaign focused on breaking down the intimidation factor of Indian food, raising curiosity, and inviting non-Indian diners to explore their unique offerings.

By showcasing the vibrant and flavorful options available, Neehee’s was able to introduce their delicious menu to a broader audience in an entertaining way.