Project Summary
The Michigan Association of Public School Academies enlisted Baity Films to craft a compelling 30-second commercial showcasing the unique benefits of Michigan’s charter public schools. Partnering with Ray Media, the team developed a visually engaging spot that emphasized key differentiators such as hands-on learning, smaller class sizes, and career-focused opportunities—qualities that set charter public schools apart from traditional public schools. The commercial was strategically distributed across OTT platforms, reaching audiences as a targeted ad.